The old saying goes, If you build it, they will come. While that may be true in some cases, if you want people to actually visit your ecommerce site, you’ll need to work on optimizing your site so that search engines like Google and Bing will find it. This article provides an overview of SEO techniques that will help get your ecommerce website found on the web.
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| Ecommerce SEO: How to Optimize Your Site for Search Engines |
Ecommerce SEO: How to Optimize Your Site for Search Engines-
The Benefits of Being Found on Google
Found in search engine results, websites can attract visitors who might otherwise have been lost. The numbers are in and most people start their search journey by heading straight to Google’s search bar. This means that if your website isn’t optimized properly you could lose a lot of money simply because you don’t appear on Google. After all, shoppers generally pick out their products on Google, not directly on ecommerce sites. If you aren’t taking advantage of SEO for Ecommerce sites then you could be missing out! Here are some tips that will get your e-store found.
The Challenges
SEO for ecommerce is significantly different than SEO for regular websites. Google has specific algorithms that it uses to gauge whether or not a particular site is related to ecommerce, and so it’s important that you keep these standards in mind when you’re doing SEO work. On top of that, there are other challenges you need to overcome if you want your site(s) to attract customers through organic search.
Keyword Research
There are two parts of keyword research. The first is figuring out what terms people search for when looking at products like yours, and then second is figuring out how competitive those terms are. While conducting keyword research make sure you don’t spend hours researching low-traffic keywords that hardly any one searches for. You need lots of traffic to make money with eCommerce and ranking #1 or #2 in Google isn’t realistic if your website gets 10 visitors a day.
Page Titles
At the core of any online marketing strategy is your website, so it’s important that you take steps to optimize your ecommerce site. An often-overlooked aspect of online marketing is search engine optimization (SEO). Fortunately, an ecommerce site with strong SEO fundamentals can easily bring new visitors, grow brand awareness and increase conversion rates.
Meta Descriptions
A meta description is a snippet of text that appears in search engine results next to your link. Meta descriptions are extremely important because they can affect how many visitors click on your link, and even if people click on it, how long they stay on your site. These snippets should be targeted at your ideal customer, not search engines. Here’s what you need to know about them
On-Page Optimization
For on-page optimization, there are three main categories you need to focus on. These categories are structure, content and usability. Structure is easily dealt with by including H1 tags and making sure that you have a sitemap.
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